Kelly Goto is the founder and principal of gotomedia and is also the editor of gotomobile.com. She works in web redesign and is author of the book Web Redesign 2.0 Workflow that Works. She is proclaimed as an evangelist for design ethnography and works in understanding how people use services and products in their everyday lives. She is a very popular keynote lecturer and author.
As for the sketches, the first one posted is an idea for page layout. The second one is ideas for the title design. The third design is what I worked up as a title design from my sketches.
